Opening soon

Tuscany, since 1989 · London this year

Everything we makehas a name on it

Hand-embroidered Italian linen for the kitchen, the bathroom and the nursery — stitched to order, one name at a time. Our first shop outside Italy opens at Camden Market.

See it stitched

The chain stitch

Every loop is pulled through the last one. That is what makes it hold.

No transfers, no printing. A needle, a reel of cotton, and somebody's hand guiding the cloth. Type a name below and watch it go on.

Sofia

The name

The thread

Up to twelve letters — about what fits across an apron.

The Mini Chef apron

Cream cotton twill, pink gingham binding, and a name that will outlast the child it was made for.

The apron shown on a dress form, with gingham ties and pocket — **Made to be worn**Adjustable ties, one gingham pocket

Mini Chef

The lettering underneath is stitched on every apron. The name above it is yours. Choose the thread, tell us the spelling, and it is sewn before it is sent.

The first pieces

Three to start with. More as the workroom catches up.

Each one is embroidered after you order it, with the name and thread you choose. Nothing is made in advance.

A pair of cream cotton towels embroidered with names in blue and rose thread — **Personalised Pair of Towels**£26.90 · nine colours

Heart-shaped quilted pot holders embroidered with names, in several colours — **Personalised Heart Pot Holder**£7.90 · six colours

Navy towels with gold embroidered lettering and a woven Greek key border — **Greek Key Towel Set**£26.90 · woven border

Camden Market, London

The shop opens this year.

Leave an address and we will write once — when the doors open and the first pieces go online.

The Camden Market entrance arch on a bright winter day, with visitors walking under the sign

Where to find us

Unit 551
Camden Market, London

Come and watch a name go on. We stitch at the stall, so most pieces are finished while you wait.